Veganism has been on its rise in the past decade. Regardless of your choice of diet, this plant-based diet is still a minority group and people are keen to learn more about it. According to riseofthevegan.com, in 2017, the number of Google searches for “vegan” have never been higher, while Australia is ranked the first out of the top 10 countries. This inspires me to develop Veganom.

Veganom aims to promote this plant-based eating which is not only for vegans but anyone who would like to know more about veganism or just occasionally have a green diet. Veganom is educational - it provides simple recipes with your leftover ingredients, knowledge about vegan nutritions, seasonal fruits, instant stories sharing that allows you to gain inspiration and share your creativity in the community.

To get inside our potential users’ heads, the following UX researches and methodologies have been conducted during the design process:
- Empathy mapping
- User journey map
- Card sorting
- Task based usability test
- Heuristic test
- Paper prototype
- Pixel perfect prototype
- Full color prototype