SisterWorks is a social enterprise that provides support for women in starting their own micro-businesses, selling handcrafted goods out of recycled and ethically produced materials. The products are sold via their retail stores and e-commerce website where I was engaged in a 4-months website usability optimisation project as part of their online sales growth initiatives. I conducted a usability test to examine the website’s information architecture (IA) and navigation system, followed by a total of 14 web pages redesign based on the test result.

A card sorting test is conducted as the first step of the usability testing. A card sorting is a design thinking method to help evaluate the information architecture by getting users to organize topics/pages into categories that make sense and relatable to them in order to help us to label these groups and decide where to put them in such a commonly-understandable way.

Visit and support SisterWorks