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Charlie is a Melbourne-based
 Product Designer

[She/Her]

Sometimes people ask what I do, here is what I tell them:

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About
Charlie

Sometimes a designer, sometimes a developer </>

Charlie's work touches the entire end-to-end journey of a user's interaction - from creating digital assets, research, and prototyping to design and front-end development.

Having graduated with Dual Bachelor's Degrees in Marketing and IT, Charlie's early career involved corporate marketing in a global Food & Beverage enterprise, branding, and graphic designs for small businesses. She soon realised the inseparable relationship between human-centred design, consumer behaviours, and business goals which is why she started to make use of her logical programming skills from her degree in digital media and user experience design.

As a tech-savvy and strategic thinker, she enjoys solving problems with her diverse skillsets by experimenting with emerging techs and immersing herself as a user. Her logical thinking skills allow her to understand and execute how a project works exactly from user, technical, design, and business perspectives as well as bringing her own design ideas to life. What is more, the solid marketing & branding experiences she has gained in her early career have helped putting herself in customers' shoes whilst still being creative.

Charlie is thrilled to join RMIT University as a Digital Media Designer in 2024. Prior to joining RMIT, Charlie was the Experience & Design Lead at ASPL Group where she first started as a UX/UI designer. ASPL is a management consultancy that provides digital solutions for recruitment, strategic leadership training and development across the Australian government. Within the design & innovation team, Charlie's work focused on creative web/UX/UI design and development, as well as designing optimised users/learners experiences with innovative digital products.

Outside of work, you will catch Charlie behind the drum kit, unleashing her inner rockstar. Beyond pixels and beats, you will find her on sci-fi binges or tackling DIY craft projects during the weekends. She is also keen on learning new languages and currently dabbling in Italian too - perché no?

Analytical & Design thinking
Problem-solving & strategic mindset
Research & data analytics
Usability testing
Information architecture
User flow & journey maps
Wireframes & prototypes
Web technologies
Front-end development
Dev-friendly UI design
Graphic & web design
Digital & multimedia

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Education

Work

2024 - Present

Digital Media Designer

RMIT University | Melbourne (Full-time)

2023

Product Design in AI | Artificial Intelligence and Users

Udemy Online | Melbourne

2022 - 2023

Experience & Design Lead

ASPL Group | Melbourne (Full-time)

2021

ACS Professional Year & ICT Skill Assessment

Australian Computer Society (ACS)

2020 - 2022

UX/UI Designer

ASPL Group | Melbourne (Full-time)

2019

Bachelor of Information Technology
(Mobile Apps Development)

Academy of Interactive Technology | Melbourne

2019

UX/UI Developer

SisterWorks | Melbourne

2017 - 2020

Freelance Full-stack Designer

Melbourne

2016

Advanced Diploma in Graphic Design (Distinction)

RMIT University | Melbourne

2015 - 2016

Marketing Specialist

Maxim's Group, Cakes & Bakery Division | Hong Kong (Full-time)

2013 - 2015

Public Relations Executive

Liu Chong Hing Investment Ltd (LCHI) | Hong Kong (Full-time)

2013

Bachelor of Arts in Marketing & PR

The Hong Kong Polytechnic University l Hong Kong

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Two Truths
One Lie

01

I speak 4 languages

02

I can drive a stick

03

I built a furniture from the scratch